concord cafe x fmn
OBJECTIVE
Concord Adex, Canada’s largest community develop, launched Concord Cafe - a seasonal pop-up series at their North York Park Place development. They invited Forget Me Not Coffee to serve as a featured vendor from June through Fall 2025, offering complimentary drinks to residents.
The challenge was to drive foot traffic and loyalty sign-ups while maintaining visual consistency between two very different brands: the sleek corporate aesthetic of Concord Adex and the cozy identity of Forget Me Not.
MY ROLE
As Forget Me Not’s in-house designer, I was responsible for the visual direction of this partnership. I developed initial concepts from our campaign goals and translated them into signage and in-store assets, presenting iterations to my supervisor, incorporating their feedback, and refining the work until we aligned on a final system. Once approved, I prepared print-ready files and coordinated with print vendors in time for launch.
social post
on-site assets
©2025 Somin Park. Selected works displayed on this page were created during my tenure as Designer at Forget Me Not Coffee and as an independent creative. All trademarks, logos, and brand assets are the property of their respective owners. These designs are presented here strictly for personal portfolio and demonstration purposes.