hayu x fmn
OBJECTIVE
To promote the Canadian premiere of the new reality series The Real Housewives of London, the streaming service Hayu (via their agency) partnered with Forget Me Not for a limited-time activation at FMN’s Ossington location. The goal was to launch an exclusive, themed beverage to generate excitement and social sharing among the show’s target audience.
MY ROLE
As Forget Me Not’s in-house designer, I was responsible for the visual execution of the campaign assets. I translated the provided themes into social media visuals and product branding, presenting drafts to both agency reps and my supervisor for approval. I refined the layouts based on their feedback to ensure compliance with the network’s guidelines, and once aligned, delivered the digital assets for launch.
social post
©2025 Somin Park. Selected works displayed on this page were created during my tenure as Designer at Forget Me Not Coffee and as an independent creative. All trademarks, logos, and brand assets are the property of their respective owners. These designs are presented here strictly for personal portfolio and demonstration purposes.